The first rule of marketing is to find a need and fill it. You are providing a much needed and appreciated service to seniors who have the stuff of their lives and their families collecting dust in their attics, garages and basements. Learn where and how to access them. Also, how to gain their trust so they will let you convert their stuff into cash to pay for prescriptions and groceries.
You will be well-compensated and gain immeasurable personal satisfaction from your work.
Second, there are no theories in this book. I have done everything so you are assured the methods and tactics are proven and work well. Feel confident and just do it!
Third, you can read the book from start to finish in about 90 minutes; but, as the saying goes, “the devil is in the details”. Implementing your tailored version will take time, effort and planning. Persist because there is a huge pot of gold at the end of this rainbow!
Fourth, I have accepted no compensation from recommended vendors. These companies have served me well, and I trust will do likewise for you. Please notify me if there are any issues.
Five, some of you are probably asking, “can it really be this easy?” Yes, it can and it is because once I made it work one time, I repeated my cookie-cutter solution 301 times in four years and I’m still doing it.
Don’t you just hate it when you buy a self-help study guide and you have to wade through paragraphs and pages of BS to get to the beef? I don’t have the patience or the time. I want to know what’s in it for me, right now.
This is why my book has 6 chapters full of meat – no baloney! Every process, every script, every marketing letter has been tested, tweaked and fine-tuned to deliver the goods. I’ve included actual testimonial letters with the names left off to respect privacy. Read and complete each chapter exercise, in sequence, and before you know it you will be ready to book your first seniors’ group seminar at a place of worship in your hometown.
Introduction: Target Prospects: Why seniors and elder law attorneys need your services. Why Seniors and Baby Boomers are the fastest growing segment of the US population.
Key Points: Why Seniors and Attorneys hold the keys to your Kingdom of Wealth.
Chapter 1. Every Church Has One
Seniors Group <> Fun Event, NOT a Speech <> Needs Found and Filled <> Free Professional Appraisals <> Sample Church Testimonial Letter <> Sample Solicitation Letter.
Key Points: How to make the ‘Right’ First Impression with Proven Effective Door-Opening Tools.
Chapter 2. Bringing the Past Back to Life
Name Your Event <> Respect Your Audience <> Up Close and Personnel <> Presentation Pointers <> Sample Presentation and Handout Outline <> Call to Action<> Close, Appraisals and Consignment Sales Log. Key Points: How to make Your Presentation an Event to Remember.
Key Point: Sizzle Sells.
Chapter 3. Position Yourself, Uniquely
My Two-Card Referral System <> Jumbo size Postcards that Show Them the Money<> Written Testimonials that Tell and Sell <> Sample $52,000 Testimonial Letter <> BNI, Your Referral Pipeline.
Key Points: Tools to Use to Gain Access to Your Share of this Massive Target Audience.
Chapter 4. Elder Law Attorneys
Pinch Me, I’m on TV <> FREE Exposure Pays Off <> My New Niche Market <> About NAELA <> How to Gain Ethical Access <> Sample Elder Law Attorney Testimonial Letter.
Key Points: Use these Tools to Access the Keepers of Your Kingdom of Wealth.
Chapter 5. Probate, the Sleeping Giant
Chapter 6. Museum
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